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[+] Highmark Blue Cross Blue Shield          :60 TV
Client: Highmark Blue Cross Blue Shield healthcare
Created concept, wrote copy, wrote national tag line: "We're here. For life." And assisted in art directing shoot.

Objective:
Create a national anthem TV spot that showcases how Highmark health care is a intricate part of everyday life.

Solution:
Showed vignettes of different people's lives, at various stages, who all turned to Highmark for help.