[+] Highmark Blue Cross Blue Shield :60 TV
Client: Highmark Blue Cross Blue Shield healthcare
Created concept, wrote copy, wrote national tag line: "We're here. For life." And assisted in art directing shoot.
Create a national anthem TV spot that showcases how Highmark health care is a intricate part of everyday life.
Showed vignettes of different people's lives, at various stages, who all turned to Highmark for help.