Client: Wells Fargo College Student - "Someday / Today" campaign
Spearheaded and managed project with AD partner, created concepts for "Someday / Today" campaign, wrote copy and assisted with photo shoot.

Objective:
Develop an original merchandising campaign to promote an array of products and services for college students.

Solution:
Leveraged the established "Someday / Today" campaign and tailored the messaging so it resonated in look, tone and feel with college kids. Addressed issues they deal with while trying to pay for their education.
Savings Account

Savings Account

My Spending Report

My Spending Report

Student Loans

Student Loans

Checking Account

Checking Account


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