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Client: Yahoo! Advertising Solutions: High-value, mid-market Direct Mail campaign
Concepted idea and wrote copy for DM piece.

Objective:
Create a direct mail piece that would:
1) Gain the attention of potential advertisers so that they'd open it.
2) Easily explain the new Yahoo! Science + Art + Scale concept.
3) Show them how Yahoo! could help their business thrive in the marketplace.


Solution:
Created a bold piece that people couldn't help but open, and crafted the copy to be smart, simple, yet engaging.
Front & Back Covers
Intro Copy
Science + Art + Scale
Search & Display
Marketing Experts
Free Consultation
Flag, brochure and cylinder mailer
Click on the top left icon to start flipping thru the brochure.
This is what potential advertisers would receive in the mail.