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Sienna Mother's Day
viral applet storyboard
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Client: Toyota Sienna - Mother's Day viral interactive applet
Spearheaded creative team. Wrote copy.
Create a viral, interactive piece that delivers virtual flowers on Mother's Day.
Developed a viral applet that once downloaded, the Toyota Sienna minivan lived on computer desktops and delivered flowers. The recipient of the flowers were responsible to water, prune and feed the bouquet. This cool interactive applet was encouraged to be forwarded to friends & family.