Client: Wells Fargo - "MPG3 Sweepstakes" College campaign
Spearheaded team. Worked closely with art directors to concept entire campaign & all design elements, and wrote copy for all of the pieces in the rollout.

Objective:
Create material for a student sweepstakes that enticed college students to open a Wells Fargo account and enter for their chance to win a Honda Civic Hybrid, an Apple iPod, music CDís and t-shirts.

Solution:
Created name for promotional event: MPG3 Sweepstakes. Developed overall tone, look and feel of the student campaign with hip and contemporary design and copy. Crafted design elements to be used on all on-campus and in-branch merchandising material.
Design Elements

Design Elements

T-shirt Design

T-shirt Design

Take One: Cover

Take One: Cover

Take One: Inside

Take One: Inside


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