Client: Kaiser Permanente - Breast Cancer Awareness Month
Spearheaded project and oversaw creatives. Refined and expanded strategy. Worked with team to develop ideas, concepted campaign, and worked with writing partner to develop copy.

Objective:
Develop a comprehensive and modular program that increases breast cancer awareness, encourages mammographies, and helps raise money to fight the disease.

Solution:
Created a program that consisted of 5 components that allowed facilities to pick and chose which programs worked best for them.

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Major Screening

Major Screening

Mammomobile

Mammomobile

Healthy Couture

Healthy Couture